Green Business/ Marketing: A Journey towards Ecofriendly and Sustainable Approaches?

During the last two decades, green and sustainable business models (GnSBMs) have become a popular topic of discussion among researchers, practitioners policymakers. Preponderance research an expanding worldwide push to use GnSBMs need full grasp state on GnSBMs. "Business should not be detrimental society nor parasite society; rather, it solely contribute positively well-being society". As result this realization, development has prompted significant shift in way that developing nations extend their goals include consideration global ecosystem human accordance with United Nations Sustainable Development Goals. This review focuses understanding o marketing, history models, practices various other aspects business.